Along with former heavyweight boxing champion Larry Holmes, performance consultant Dr. James Brennan, and host Mike Mittman, dr. Jarrod led a revolutionary approach to the sports talk show, What the Heck Were They Thinking?!
Each week the team analyzed the current events in sports to explain the “why” behind athletes’ good and "not so good" performances. Drawing from the absurdities in the world of sports to the record breaking moments, viewers learned about the psychology of sports.
The TV show, based in Allentown, Pennsylvania, aired during 2006–2007. What the Heck Were They Thinking?! was featured on ESPN when Larry Holmes was a guest commentator on Friday Night Fights, and a segment of the show was hosted on ESPN.com.